Sunday, September 20, 2009

Keeping your ear to the ground online

Blogs, discussion boards and interactive websites are great places to find out what's being said about your program, plan or project. Unfortunately, there are so many, it is hard to keep track of them all.

A number of online tools can help. Mashable (which offers "social networking news") provides a list of tools that help you scan blogs.

I use Google Alerts. It sends me emails whenever a website, blog, video site, news site, or other online source publishes something new about a topic that I selected. Since it searches by words or phrases, I sometimes get updates that are irrelevant. (BOCEP, the acronym for the Bloustein Online Continuing Education Program, is a phrase or acronym used by other organizations.) But otherwise I find it easy to use and useful.
--Leonardo Vazquez, AICP/PP

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