How to get smarter about the things you know

How smart are you about the things you know explores different levels of expertise -- from being aware of a topic to understanding the topic intimately.  This, the second part of the essay, focuses on strategies you and your organization can take to increase your expertise.

(If you didn't already, please read the first part of this essay.  Otherwise, much of what follows won't be as strong.)

Cost-effective ways to better knowledge:

• Webinars, videos, short seminars, traditional conference sessions (that is, a moderated panel of speakers), newspaper or magazine articles, blogs, community discussion boards.  
• In-house strategies: Invite speakers to share their knowledge with your group, or invite staff to conduct presentations on their own areas of expertise.

Cost-effective ways to better comprehension:

• Workshops of a half-day to a day, longer seminars that focus on single set of topics, books, self-paced courses and video tutorials.  
• In-house strategies: Create or maintain a library in your office, reward staff for becoming "resident experts" on various topics.  

Cost-effective ways to better application:

• Training programs that indicate what skills are to be learned and provide opportunities for participants to learn from someone who can evaluate their work.  (Because some people apply the word 'training' to any kind of learning, it is important to know what skills will be taught and how.  Also, opportunities for staff to practice their skills under real or realistic conditions.  (Any skill can be forgotten if it's not practiced.)
• In-house strategies: Provide staff time to train their colleagues.  Reward efforts made by staff to seek in-house training.

Cost-effective ways to better analysis:

• Deep learning courses, such as college or graduate courses (or BOCEP Deep Learning courses), or executive learning programs; speaking at conferences or leading workshops; organizational or group retreats focused on problem-solving.
• In-house strategies: Reserve time at staff meetings for collaborative problem-solving and peer coaching on difficult client matters.

Cost-effective ways to better synthesis:

• Studio courses, volunteer projects, or any other kind of learning experiences that challenge participants to create -- not just find -- solutions to problems.
• In-house strategies:  Synthesis is what happens when participants "learn while doing."  For this to be a good learning experience, directors and managers must be open to allowing participants to make mistakes.  If that doesn't happen, participants will simply apply what they already know, but are unlikely to integrate new information. 

Cost-effective ways to better evaluation:

• Sabbaticals, extended programs such as degree or certificate programs, extended retreats.
• In-house strategies:  The best way to get to this highest level of expertise is to create an environment that encourages a large amount of reflection.  Unfortunately, this is almost impossible in organizations that focus on getting the most productivity from staff at the lowest cost.

--Leonardo Vazquez, AICP/PP

Director, Professional Development Institute